Corporate Social Reponsibility

Corporate Social Responsibility is operating a business in a manner that meets the ethical, legal, commercial and public expectations that society has of business. To be more precise it is a continuing commitment by business towards economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. CSR is most significant in large companies and small business organizations too.

Instilling and maintaining values of CSR in the employees is very important in an organization. This can certainly be done through few activities like:

Corporate governance: Ensuring sound corporate governance and compliance practices. Effective governance system includes good internal control System, management System, and auditing System.

Compliance policies are to create awareness around white-collar crimes such as bribery, dishonesty, corruption and fraud. Campaigns include

• War on Corruption: Raising the profile of white collar crime
• Identity Theft: Reminding staff to verify client identities and to keep information confidential
• Know Your Customer: A training programme for staff as required by the Financial Intelligence Centre Act.

Reporting: CSR Reports now not only include the environmental performance of the organization but also the most organizational social issues and non-financial key performance indicators. Increased transparency on reporting should be adopted.

Ethical policies: Maintain ethical policies and provide training to ensure that all employees perform with high standards of integrity and trust. Ethical policies include real concern and respect for employees (training, development, rewards, work-life balance, incentives, perks), for customers (safe, quality, value for money products and good customer service), and for suppliers (fair trade policies etc.)

Products and services: Develop and enhance products and services that provide social and environmental options for clients and prospects.

Well-being programs: Continue to provide talent management and well-being programs on stress management, physical fitness, nutrition and counseling through which employees can thrive and excel As part of employee assistance, these programs may offer health assessments, wellness workshops, counseling sessions and fitness center memberships, among others. Employee wellness programs aim to enhance employee health, leading to more productivity in the workplace.

Relationship: Build relationships with suppliers whose CSR goals and activities are aligned with expectations of the company.

Security programs: Ensure proper risk management, data security and privacy programs are in place.

Though there has been considerable research into the relationship between corporate social responsibility and profitability, the results proposed no relationship between them. Specifically, varying levels of social orientation were not found to correlate with performance differences too.

Why do businesses need to asses Risk management?

The latest recession has reminded us all that what can happen in business and its obvious for all of us to think over about it. Every business faces risks that could present threats to its success. Risk is the probability of an event and its consequences in a business environment. And all the companies have started giving more importance to risk management programs these days.

Under the main factors of risk first comes credit risk. The pain of the credit crunch persists. According to the Small Business Association, guaranteed loans were down 30% in 2008. The second one is legal risk.There are possibilities that for faulty products or hazardous working conditions in an organization. Then there are many possibilities of concentration risks, financial risks and regulatory risks.

So in order to overcome all these, risk management programs should be implemented.

This includes 5 steps First you need to work out how people could be harmed. When you work in a place everyday it is easy to overlook some hazard. Walk around your workplace and look at what could reasonably be expected to cause harm. Ask your employees or their representatives what they think.

For each hazard you need to be clear about who might be harmed; it will help you identify the best way of managing the risk. Having spotted the hazards, you then have to decide what to do about them. Putting the results of your risk assessment into practice will make a difference when looking after people and your business. Review the assessment and update it regularly.

Tips to be a great sales leader

A person is said to be a great sales leader, only when he is capable of building his team in an efficient manner to achieve the sales target and company's goals. A great leader is an inspiration, a motivational tool and give their significant contribution to the success for their sales team.

Following are some of the tips to be a successful sales lead:

* Sales Managers and Sales People required to practice the professional development in order to value their growth and clients/customers.

* A well versed professional with his core skills such as, Planning, Execution, Current Marketing Trends, Industrial Knowledge, Product and Customer Satisfaction, Communication and Differentiation skills.

* Good at major accounting strategies, competitive strategies, presentation and proposal writing skills.

* Must be specific, set deadlines for the targets, capable of tackling the worst marketing situations. Share the facts and vision of the organization with the team mates and motivate them for their utmost contribution.

* Try to understand the difficulties of the sales team and support them with the necessary resources.

* Capable of learning and implementing the advanced sales techniques.

* To be an inspiring leader, you must be a reflective and risk takers.

* Value the skills of the sales person and give high training and focus on attitude.

* Communication plays a vital role to interact with the sales people. Active listening to the team mates is very essential.

The great sales leads know how to get a work done by the people. They set proper goals and encourage their team to meet the necessity. Promote an enjoyable work environment and build a culture were people value themselves, each other, company and the customers.

Top 10 trends In Indian E-commerce in 2010

2010 has been a very remarkable year for the Indian e-commerce sector because this sector has caught the fancy of investors and has generated multiple entrepreneurial avenues, broadband penetration, change in buying patterns and the success of group buying sites globally.

The top categories within e-commerce are travel, classifieds, group buying, auto sales and luxury brands.

Nowadays because of life in fast pace everyone is in dire need of all the facilities online.

Online ticket companies are making huge turnovers in their companies these days. Online bus ticket booking companies and train booking are in fast growth.

Next comes Books. They were a good hook to draw in users but on its own, book retailing online is not a scalable business. It will work online but can never become very big as the average book value in India is very low.

Indians are always in love with discounts. May discount be on anything, they are always ready to afford for that. This also has been a great trend in 2010.E Bay acquired Germany’s fashion and lifestyle shopping site brands4friends.com for $200 million for high end luxury portals. In India, sites such as 99labels.com, exclusively in and Fashionandyou.com are competing in this segment.

There is a strategic shift in e-commerce. Many portals are expanding horizontally too.

Jobs, real estate, matrimonial continue to see traction. Linkedin, Naukri and Monster.com have top-recall followed by TimesJobs.com and Shine.com by HT Media. Matrimonial sites such as Consim Info Pvt Ltd’s Bharatmatrimony.com, Shaadi.com and
Jeevansathi.com continue to reign.

Expected Customer Trends In 2011.

Yet another new year has begun and there is new door for plenty of opportunities. In this year there are a list of trend for the consumers which they might feel is significant for them.

Primarily consumers expect few acts of kindness at random from business enterprises. Initially kindness was perceived only as inflexibility but now it is being seen as charismatic and more compassionate towards them.

Today 50 % of the consumers are urban citizens and they are prone to trying with new arrivals though they seem to be distanced from traditional social and familial structures.

Next, in terms of owning, bulky and irregularly used items is both expensive and unsustainable, especially in dense urban environments where space is at a premium. So consumers feel it becomes easier to book items whenever and wherever they are needed.

It is expected to see consumers rushing to sign up to services with planning that allow for endless mingling with friends, family, colleagues or strangers in this year.

Traditional marketing trend has started to diminish because booking items online has become most popular way of buying.

In 2010 companies began to take social media marketing seriously and because of that we saw social media explode as a marketing tool. This year we will begin to see companies integrate social media into their overall marketing plan.

Till now mobile phones provide access to email, messaging, calendars and websites but now location based services help in marketing through phones.

BUSINESS SOCIETY IN FUTURE

Predicting the world business in future will be imperfect but there are chances of all the types of business getting expanded due to current market situations.

All the business activities in an enterprise like accounting and banking applications are being done online through upgraded versions of software. Day-to-day activities like travel bookings, listening music, news ,information on stock, shopping and retailing are already being done in the internet which is in growing space.

Today’s Education system includes entrepreneuship and business tactics at an early stage. So the future business society in world will have young business people as there are plenty of exciting business opportunities in the fields of Internet ventures, outsourcing technology, e-commerce opportunities, software development opportunities.

Ofcourse the future business would turn everyones life into fast pace because of unbelievable technological growth. The globe seems to become small because of the technological improvement in communication sector but there are certain bitter things like global warming and inflation which are believed to affect business in a big way in future.

In the business scenario of last two years, inflation affected world business drastically. The negative impacts of inflation are the distortion prices between different time periods, interest rates rising, uncertainity , redistribution between wealth and income.

There is a led to collapse in social order and throughout their business operations because of global warming. Companies have an important impact on the natural environment .Each and every individual in a business enterprise should take responsible for saving the ecosystem in the future.

Boost your small business traffic

On the internet, search engine optimization and marketing is vital to gain an edge over your competitors.

Listed below the basic seo and internet exposure strategies to be followed inorder to boost your small business sales.

Basic Elements of SEO Strategy:

-Client expectations and objectives
-Keyword research to identify the right keywords
-Website analysis
-Competitor analysis
-Website optimization using the right keywords
-Content strategy development
-Linking strategy – reciprocal and one way link building campaigns
-Submission of website in search engines
-Directory submission
-Social media optimization strategy - news releases, forum postings, article writing and submission
-Use of natural and white hat SEO strategy to promote website
-Evaluation and tracking
-Maintenance

Achieve Better Internet Exposure:

-Establish a more successful website with better usability
-Enhance your reputation as a professional
-Boost your brand visibility, traffic and revenue
-Generate increased referral business
-Establish tremendous client loyalty
-Establish long term client relationship
-Establish your credibility