2010 has been a very remarkable year for the Indian e-commerce sector because this sector has caught the fancy of investors and has generated multiple entrepreneurial avenues, broadband penetration, change in buying patterns and the success of group buying sites globally.
The top categories within e-commerce are travel, classifieds, group buying, auto sales and luxury brands.
Nowadays because of life in fast pace everyone is in dire need of all the facilities online.
Online ticket companies are making huge turnovers in their companies these days. Online bus ticket booking companies and train booking are in fast growth.
Next comes Books. They were a good hook to draw in users but on its own, book retailing online is not a scalable business. It will work online but can never become very big as the average book value in India is very low.
Indians are always in love with discounts. May discount be on anything, they are always ready to afford for that. This also has been a great trend in 2010.E Bay acquired Germany’s fashion and lifestyle shopping site brands4friends.com for $200 million for high end luxury portals. In India, sites such as 99labels.com, exclusively in and Fashionandyou.com are competing in this segment.
There is a strategic shift in e-commerce. Many portals are expanding horizontally too.
Jobs, real estate, matrimonial continue to see traction. Linkedin, Naukri and Monster.com have top-recall followed by TimesJobs.com and Shine.com by HT Media. Matrimonial sites such as Consim Info Pvt Ltd’s Bharatmatrimony.com, Shaadi.com and
Jeevansathi.com continue to reign.
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