Wednesday, February 9, 2011

Outsource Bookkeeping Needs

Being a small business owner, it’s highly important to maintain the record of your financial transaction and the data. This would highly be a time consuming task and makes the business owners to spend most of the time in doing bookkeeping. A lot of time has been spent on preparing the financial reports and book of accounts which makes the accounting and bookkeeping task to be greatly annoying and a difficult task for most of the business companies.

As this process acquires a lot of patience, most of the companies prefer outsourcing to save their time and to be more efficient in working on their own business. Outsourcing has now turned into a new trend in this business world. The bookkeeper records the business transactions and updates regularly from time to time. The business owners would come to know the real status of their enterprise with the summarized financial report with the accurate description of the financial condition of the company.

Apart from tax planning strategies, with outsourcing the tax payment of many small business companies are done on time. The skillful professional in bookkeeping recommends the business plans, enabling the business owners to succeed in their business. The reports provided by the bookkeepers are on the basis of income and profitability, sales and invoices, assets and liabilities in the business. It’s been quite easier to develop a valuable customer relationship with the excellent handling of bookkeeper.

The financial data can be accessed from anywhere and at anytime by the business owners. Nowadays every process which is required throughout the business is outsourced. The outsourcing of bookkeeping service helps to overcome the competition in your business fields and helps to benefit the clients with quality bookkeeping accounting. The operational cost to do bookkeeping is reduced along with the employee issues.

If you outsource bookkeeping for your online business, the management would be free from tiring in handling the most complex job and in saving a large amount from getting new employees to do the task. These would make the bookkeeping jobs to be simpler for large business corporations, small business companies in an efficient manner to expand their business with more revenue and production.

Wednesday, February 2, 2011

Small Business Marketing Forecast in 2011

Marketing the small business can certainly raise the revenue and establish the company worldwide. Of course Small businesses must be flexible in order to be successful. When economic times change, business firms must change their sales forecast. The marketing and finance departments can work together to provide a meaningful sales forecast.

As a new year begins small business should keep track on all these for sales accurate prediction and promotion.

  • Study the economic data and find out how much are sales in your particular line of business (retail, manufacturing, etc.) expected to drop or rise?
  • Confer with your marketing department and sales force. What are they experiencing out in the field?
  • Based on your particular line of business, adjust your sales forecast up or down? For example, some businesses are recession-proof and actually do well in a recession. Other businesses, such as those offering luxury items, will not do well in a recession.

When discussing about Small Business Marketing Forecast in 2011, the results tend to show there will be remarkable improvement in online marketing tactics. The reason behind it is online marketing is cheaper. Small business firms may not have the resources of big businesses, but things like online and social media help level the playing field.

With social media only growing stronger, we're starting to see more companies using email to drive a conversation within social media. Companies always link to their social media properties, such as their Face book, You Tube, and Twitter pages, as well as blogs and email marketing campaigns.

Simultaneously, there seems to be some relatively untapped, cost-effective digital options like online videos, as well as increased mobile advertising, as viable marketing options this year.

Small companies are putting energy into their websites and e-mails also.

Researches say

  • 45 percent of businesses plan to use online video in their marketing in 2011, vs. 28.4 percent in 2010.
  • 35.9 percent of small businesses surveyed plan to use mobile advertising in 2011, vs. 21.3 percent in 2010.
  • Approximately 15 percent say group deals and social couponing sites like Groupon and LivingSocial are beneficial to business.

Other key results say

  • Nearly half of SMB owners plan increased ad spending for 2011; just 29 percent said that for 2010.
  • Twenty two percent say trying to understand online advertising frustrates them.
  • Sixty four percent report having a website, up nearly 20 percent from the surprisingly low 53 percent last year.
  • Fifty percent say they plan to devote more resources to trade shows in 2011.
  • Traditional media types such as direct mail (24.9%) and newspapers (19.2%) also should see increased resources in 2011.