Yet another new year has begun and there is new door for plenty of opportunities. In this year there are a list of trend for the consumers which they might feel is significant for them.
Primarily consumers expect few acts of kindness at random from business enterprises. Initially kindness was perceived only as inflexibility but now it is being seen as charismatic and more compassionate towards them.
Today 50 % of the consumers are urban citizens and they are prone to trying with new arrivals though they seem to be distanced from traditional social and familial structures.
Next, in terms of owning, bulky and irregularly used items is both expensive and unsustainable, especially in dense urban environments where space is at a premium. So consumers feel it becomes easier to book items whenever and wherever they are needed.
It is expected to see consumers rushing to sign up to services with planning that allow for endless mingling with friends, family, colleagues or strangers in this year.
Traditional marketing trend has started to diminish because booking items online has become most popular way of buying.
In 2010 companies began to take social media marketing seriously and because of that we saw social media explode as a marketing tool. This year we will begin to see companies integrate social media into their overall marketing plan.
Till now mobile phones provide access to email, messaging, calendars and websites but now location based services help in marketing through phones.
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